Big Babol is one of the most widely consumed chewing gums in India, made by Perfetti, the same company that makes the famous Alpenlibe. Big Babol used many marketing techniques like distributing freebies along with the gum like cards with cricketers stats or wrestelers stats, temporary tattoos which can be applied using water to transfer the image to the skin gave it really big boost.
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I think that Big Babool is fantastic
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